Make (AAA) Video Games Great Again

Being a business-minded person (ironically majoring in English), it hurts to me to see the state of AAA titles, or titles that have major (designer) studios and massive budgets behind them. I’m not going to try to make this a nostalgic, grass is greener type of post, but there has been an undeniable decay in quality titles. I attribute this to a variety of factors, the foremost being the push of financial interests overwhelming any sense of artistry for designers and storytellers. Many famous studios since the seventh generation of consoles (Xbox 360, PS3, Wii) have become “sell-outs” pumping out sequel, after sequel each year, releasing incomplete, glitchy games and selling them for $60 a pop. Why, you might ask, do they have the audacity to release half-baked titles? Because the seventh generation of consoles introduced the ability to PATCH games. Patching means they essentially offer online updates that you download straight to your console. In its best use, it fixes gamebreaking bugs that play testers missed, at worst it allows developers to meet their deadlines on products and just update it later.

From a studio standpoint, tension has grown between “hey, we’ve got this $100 million dollar game brand that’s super valuable, lets leverage that and sell it again, slightly different, for the full price!” and “hey, lets create something new and original, and see where it goes!” The operative term for this phenomena is risk.

Risk has always been an important facet of success in game development, people conceptualize all kinds of unique, wacky ideas, and generally if their team was behind them, they would get to work. Now, most big conglomerate video game companies have acquired these studios and have essentially told them to take far less risk, and to design titles that encourage the customers to spend even more cash on downloadable content. My favorite example of taking a unique idea and injecting old fashioned corporate greed is Evolve. Evolve took a unique concept, one player plays as a massive powerful monster trying to evolve (lol) and destroy the planet or kill the hunters. 4 other players pick hunters, categorized by roles, in order to combat the titanic beasts. Sounds interesting right? Check out this cool screenshot:Image result for evolve

It’s a AAA title that had a lot of unique promise to it. But then, on day 1 (yes, ONE, UNO, EINS) of its release, it launched with approximately $136 in buyable, downloadable content for players in the form of new characters and monsters…

Developers all started out in the same place, getting into game development either out of the interest in the challenge, or true love of creating stories and entertaining the masses. As soon as the sixth generation of consoles, that is, the PS2, Xbox, and Gamecube era, each platform had incredible AAA products come out, these games were complete because they had to be, you couldn’t issue software updates to any game-breaking glitches. Releases had multi-year gaps between them, meaningful space to respect their current offerings, and to properly develop their newest titles. Now, we have this:COD.jpg

COD Youtube.png

You really gotta ask yourself: what’s going on?

-Tom

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