I usually have a short attention span with games. Unless something really snags my attention early on, I leave it after a few hours of playing. Because of that, console or computer games can be a big commitment for me. I do my research, I watch game play videos, I read reviews, all to make sure that I wont be sinking $30-$60 on a product that I’m going to put down a few days after buying it. the hectic schedule of college doesn’t make this process easier, but it’s my tried and true way of finding games that I enjoy.
Enter my issue with mobile gaming. I loved it when it started. I could drop a small fee of often $.99 or a bit more and have access to some classic concepts and games like Angry Birds or a pocket-sized Civilization game. It was easy to get a quick gaming fix between classes or while “on the go.” I also didn’t feel such a threat of not falling in love with a game either, as the costs are so small that it really doesn’t matter, and it’s pretty easy for me to rationalize spending a buck on even five hours of entertainment.
This all changed with the invention of “free” games like Clash of Clans, Mobile Strike, and Game of War that seem to dominate in grossed money and advertisements. I got in to some of these games pretty enthusiastically. It didn’t cost anything to try, and I loved some of the strategic concepts and settings of the games. I mean just look at this ridiculous commercial for Game of War. The budget for something like this from a mobile game is absurd.
All these games have the same problems though. They’re just barely fun enough to keep people interested, and they all involve waiting as the main way of playing the game. Upgrading buildings and units eventually takes weeks! However, players can pay real money in order to speed up this process, often separating the players in to two groups: one’s who don’t care enough to pay, and those who do. What’s even more troubling is that they seem to play in to people’s addictive personalities. Playing these games feels like a trip to a slot machine in some ways, with the frequent level ups, random rewards, and “check-ins” that reward you simply for playing the game repetitively.
I’m pretty good about not falling for these tricks, despite my personality type very much being the one that these sorts of games are meant to entice. It’s really concerning to see the top grossing app list dominated by these games, because we know that many people can rationalize paying $.99….but then do it a LOT more than once. With all this money being made, I can’t really blame the developers, but couldn’t these games at least be a little more…fun? Have a little more staying power? I’ve noticed myself literally spending a few weeks on one of these games before bouncing to another setting, another iteration of the same concept. It’s frustrating. There’s still a lot of great games being made for our phones and tablets, but I wonder how much creativity and brain power is going towards perpetuating these cheap imitations that capitalize on people’s impulsive behaviors. I hesitate to say that I want a game genre to die out, but I really think a lot of the potential for mobile gaming is being wasted on some of these base attempts to recreate an online gambling culture.
What do you think about “free” mobile gaming? Please leave a comment!