Historically, games have been designed with males in mind. When game developers are creating a new game, they are focused on pleasing the male consumer because males have been the greater part of the gaming population. However, according to Entertainment Software Association, since 2006, the share of female gamers has risen from 38% to 45%. Now with almost half of the population of gamers being female and the female gamer continuing to rise, the context of the gaming tale is changing.
The old gaming culture is very male-centered. Male characters were often the only option of player. When a female character was featured, she was often over sexualized or acted as the damsel in distress. A common focus of games is a male character journeying and defeating foes to save the woman and be rewarded with her undying love.
Sporting games based of professional sports, such as NHL, 2k, and FIFA, are available for male teams only.
Other wildly popular games consist of men killing each other over and over and over again. Call of Duty, a game ranked in the top 10 games of all time on almost every source, is a first person shooter game that originally takes place in World War II (however, spin off games take place in other settings of warfare). This male dominated video game features only male characters, despite the fact that according to a survey done by Steam, 48% of women play Call of Duty.
Don’t get me wrong, many girls do play and enjoy these games, however they follow a very male centered narrative that has recently seen a shift due to the rise of the female gamer. The time for males to be the sole owners of the label “gamer” is ending. Game developers have realized that almost half of their consumers are female and are adapting accordingly to satisfy their customers.
Character choices have started to include both men and women. From being able to compete as Princess Peach in Mario games to Mrs. Pacman, women are now represented in the action. In 2017, Sledgehammer Games released Call of Duty WWII, which added female soldiers. This not only appeals to the women gaming audience, it is also historically accurate. According to History.com, more than 350,000 women joined the military during the second World War.
Additionally, a new game called Iconoclasts is one of the best selling games of 2018. The main character, Robin, a female, must defeat enemies, solve puzzles, and venture past obstacles in order to escape the authoritarian group “One Concern” that has just overthrown the government. Games that have female lead characters are popular among the female and male gaming communities.
Due to the rise of the female gamer, the narrative of gaming has seen a shift to a more female inclusive environment. This feminist wave that society is currently undergoing, sometimes referred to as Third Wave Feminism, has caused for a demand for female diversity in gaming. Females are now more comfortable picking up a controller and playing a game knowing that they can be represented by another female and the ladies who have been long time gamers can feel included in the world of games.