Podcasting — The Future of News Media

With the increasingly shortening attention span of the average person, the printed newspaper has become the least popular medium for news. News is now transmitted through a variety of different formats — such as television, internet, and video — and you would be hard pressed to find anyone that still reads the morning paper. Hell, I cannot even remember a single time I have read a newspaper throughout the 19 years of my life. The limitations of the printed medium just can’t compare with the affordances of new visual and auditory media. As a result, news media outlets are adapting to the current social climate.

News media outlets such as Vox Media and Vice News have taken advantage of the growing popularity of YouTube by creating informative, infographic videos that incorporate animations, video clips, and graphics with the spoken word to capture the audience’s attention. On the other hand, broadcast companies such as Fox, NBC, and CNN have taken advantage of television broadcasting to disseminate the news and reach broader audiences. These visual mediums have infinitely more potential to capture one’s attention than the small black and white words that fill newspapers.

Just take a look at the video and newspaper below. Which one would you be more likely to read or watch?

new_york_times_frontpage_1914-07-29

The video, right? I agree. There is simply no comparison between the two mediums. With print newspaper, there is just not enough stimuli to compete with these other forms of news. Just like the common idiom states, a picture is worth a thousand words, and there is no way in hell I am going to read a thousand words; so, just show me the picture.

While these mediums do a great job of capturing your attention, they require your complete and undivided attention. People are busy. Most work 9 to 5 jobs, more people than ever commute to work, and a lot don’t have the time nor the energy to engage in these news mediums. So, how can the news be translated in another way to adapt to our busy lifestyles?

Podcasting has emerged as a new, great alternative for consuming the news. It allows for the average person to keep up to date with the news, while performing their routine day-to-day tasks. Depending on the type of job you have, you could be listening to podcasts the entire workday. News media outlets need to take advantage of this emerging medium. With podcasting, news media outlets have the opportunity to be in the ears of the masses for large portions of the day.

giphy

Newspaper The New York Times has taken advantage of this opportunity with its podcast The Daily. They take the most significant current news stories and thoroughly examine them in a condensed 20-40 minutes. This audio format affords them a lot more freedom than print newspapers. For the Blasey-Kavanaugh hearing, they took actual recordings from the hearing, brought in guest speakers who have personal connections with Kavanaugh, and commented on specific key incidents that occurred during the hearing. There is a lot more nuance that can be conveyed in this format.

By listening to the actual hearing itself, a lot more is conveyed than words on a page. You can hear the intonations of their voice and emotions in their speech, and you can form your own opinions based off them. It makes it much more difficult to take out of context, and it holds a much more significant impact when you actually hear the words coming from their source. Podcasting also gives the audience a much more human take on the news. Hearing the reporter’s analysis through his or her voice helps the audience identify the difference between analytical opinions and objective facts.

With that said, podcasting offers an exciting, new alternative to traditional forms of newscasting, yet few news broadcasting companies have begun to utilize it. Podcasting is slowly growing in popularity, while these other forms are quickly declining. These companies need to advance into the future and pick up this growing medium. It is only a matter of time before podcasting becomes a significant component of news media.

https://www.podbean.com/media/share/dir-33yyz-4bc4d9f

https://www.podbean.com/media/player/n7abi-4b59fac-dir?from=share&skin=1&share=1&fonts=Helvetica&download=0&vjs=1&skin=1

*Sorry, I know it’s annoying to click a link, but WordPress is being a butthole and I have been trying to fix it for hours.

Ethan Nguyen

Is borrowing content necessary for artistic innovation?

In class this past Thursday, we had a very interesting discussion on copyright laws and how they frequently limit creativity rather than encourage it. In our reading of T.L. Taylor’s Whose Game Is This Anyway? we looked at how the community of people who participate in a video game often play just as big of a role in the creation of the game’s culture and identity as the game designers themselves. Through the players’ and fans’ reapproriation of the game’s artifacts into things like fanfiction, they are building this culture. I even have a friend who got fairly well-known by recording vocal covers of popular video game songs.

While the idea of content ownership in gaming is really fascinating, I find myself more interested in how incredibly intrinsic the idea of borrowing and building upon others’ work has been in shaping the course of music history, as this is an area about which I know much more. We talked about music and sampling a bit in class, but I think it’s important to look at again, especially a few of the most seminal examples, as this is generally how entire new genres begin to form.

One of the first and best examples of how this borrowing of previous work has allowed creativity is in the 1979 song “Rapper’s Delight” by The Sugarhill Gang.


The song began when someone was playing another 1979 song by the funk & disco band Chic called “Good Times”. One of the members of the Gang began rapping over this bass line, and a hit was born. Not long after, rap and hip hop began to emerge as a dominant force in music, with a huge amount of the beats from this era produced via old vinyl records of funk artists.

Later, in the mid-90s, a lesser-known but similarly seminal work was spawned by producer DJ Shadow that went on to influence the creation new genres and styles. His album, Endtroducing…, is an instrumental hip-hop album created entirely by samples.


This album not only borrowed from its predecessors’ works, but was entirely composed of them. It managed to create something new and inspire more to produce their own sample-based music. Another similarly influential and innovative sample-based work was The Avalanches’ Since I Left You, released in 2000.

Said to contain over 3,500 samples, drawing from 1960s and 70s disco and pop music to just about any other genre, the album built its own narrative while also pushing the limits of what sample-based music can accomplish. They were able to take the works of their predecessors and take sampling in an entirely new direction outside of hip-hop, paving the way for later pop music to dig into its musical ancestry for inspiration. In the past few years especially, we’ve seen a huge number of artists become popular through remixes and mashups who later go on to make their own original pieces. Electronic producer Shlohmo is a good example of this.

So while of course it’s necessary to allow an artist to retain the rights to their own music, it’s important to understand that innovation typically does not and arguably cannot come from nowhere. Artists necessarily do not and cannot work outside of historical context, so in many ways, this borrowing is incredibly important — if not necessary — to the evolution of an art form.

– Logan W